The concept of sustainable tourism and travel is fairly young. Many people are yet to grasp what it really means and this means not many people are implementing it. A survey conducted in Stockholm revealed that 69% of people say sustainable tourism is very important to them. However, in the same survey, 75% of the people did not know what the term meant. This number reduces when we narrow it down to the Kenyan space. 

What is sustainable tourism? 

According to the Global Sustainable Tourism Council, sustainable tourism is travel that protects and improves the lives of locals, maximises the economic impact of the local community and elevates the visitor’s experience preserving it for future visitors. Sustainable tourism can simply be described as positive impact travel. The main goal is to ensure one creates a positive impact while traveling and at the same time, reduces the negative impact travel may have on the environment and the community. 

How can you ensure you are traveling sustainably within Kenya?  

Respect the culture of the people 

The first step to ensure we are traveling in a sustainable way, is to respect the culture of the people in the areas we are visiting. A lot of the tourist hubs in Kenya are the direct homes of the locals. Whether it is the Maasai Morans in the Mara or the children running around in the villages and beaches near the tourist landmarks. It is important to ensure that our presence does not interfere with how they live their daily lives. Think of how you would feel if a stranger walked into your town and began to change or mock the things that you identify with as home. Respecting the culture of the local community ranges from dressing in a manner that feels respectful to them, to treating them with kindness. As you learn and enjoy the local culture, identify and respect the local people on a human level. Taking part in local activities plays a big role in ensuring you enjoy positive impact travel and tourism funds go directly to the local communities.

Guest with Masaais

Purchase from the locals

Purchasing from the local shops and crafts helps to grow the local economy. Tourism has become a highly capitalized industry and oftentimes the people in the areas that we visit rarely receive the benefits of the tourism taking place. Take it upon yourself to purchase local artifacts, shop from local shops and even tip the local tour guides and interpreters. Ensure your money has a direct impact on the people and on their development.


Minimise impact on the environment 

The third way to ensure you are traveling in a sustainable manner within Kenya, is to get involved with experiences and stay in accommodations that love and care for the environment. The Kenyan government put a ban on plastic bags and this is a step towards ensuring the plastic menace is handled. The Karura forest in Nairobi and all National Parks have put in measures to ensure visitors do not enter the premises with disposable plastic bottles or containers. These are ways that we can ensure we keep the places we visit clean and habitable for both the locals and the people who will visit after us. Tourism for SDGs highlights the importance of ensuring that we are limiting negative impact on the environment as we travel by reducing waste, minimising carbon emissions and being keen to avoid over tourism. 

Other ways you can explore sustainable travel is by:

  • Traveling to hotels that are concious about their impact
  • Embracing ethical animal tourism by keeping distance and not causing stress to the animals. Choosing reputable and respectful companies for safaris and drives.
  • Embrace contactless guest experiences by using apps to avoid paper
  • Respecting the Flora and Fauna
  • Interact and engage with the Locals 
  • Aim for purpose-led travel… perhaps with Travel4Purpose 😉

Conclusion 

Finding the right travel for you is a way to ensure you are part of the great movement that is sustainable travel. Tourism has often been seen as a purposeless action mostly for enjoyment but it can have purpose if you want it to. Creating positive impact as you travel ensures you serve a great purpose as you enjoy your vacation. A good place to begin is finding organizations and travel companies who can assist in transitioning to sustainable, purposeful and positive impact travel.  Travel 4 Purpose is a company that creates custom trip plans that ensure you enjoy your holiday in Kenya and you do so in a way that is sustainable and has a positive impact. This is a great way for both international and local tourists who are looking to change the way they travel and be part of the movement to make the world habitable and enjoyable for all.

About T4P

The core of T4P is to create a positive impact while travelling. This blog is all about sharing valuable, fun gems on impact travel, living with purpose and insights into Kenya, our home! 

About T4P

The core of T4P is to create a positive impact while travelling. This blog is all about sharing valuable, fun gems on impact travel, living with purpose and insights into Kenya, our home!

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Ruth I
Ruth I
2024-07-09
Beautiful and peaceful experience We had such a beautiful peaceful experience on the canoe tour, and our guide was informative but also let us enjoy the sounds of nature and the quiet moments. The sunset was beautiful too ❤️
PhilippeS1707
PhilippeS1707
2024-05-23
The magic moment of our holidays Magic, Romantic and Fantastic trip! Travel4Purpose gives you this feeling to be unique! I warmly recommend!!Thanks to the T4P Rafiki!!!
Basheer S
Basheer S
2024-04-09
Trip of a lifetime T4P/Shanmi was incredible. Helpful, supportive and kind. T4P played a major role in me and friends having one of the best trips of our lives. Immensely grateful for the support, organising and friendliness throughout.
Sahdi
Sahdi
2024-02-21
Mombasa City Tour The Mombasa city tour was great! A wonderful way to see the city in action and get to know more about the area. Was able to pay by card/link which was good! Tyson was a great guide who made the experience more enjoyable for us 👍
Georgia M
Georgia M
2024-02-18
Loved it! The view was was great and I have loads of nice photos! The guide was also lovely and chatty, making us feel very comfortable. We overall loved the experience. Definitely on the pricier side of other options but the ride was longer and more catered to our interests. It’s worth noting the coconuts at the end are not included and expensive for tourists (probably obvious but not to us!)
Shamija J
Shamija J
2024-02-04
Cultural, Relevant, Impactful Experiences Sham of Travel4Purpose is thee absolute best. From the first contact up to the day we landed in Nairobi, she makes sure everything is organized well, so that we could enjoy each day to the fullest. And when she wasn’t available, she had someone there checking on us. From our drivers, to the tours, to the experiences even help with lodging everything was amazing. We wanted this trip to be a cultural, fun learning experience and we got that plus more with help from Sham. We just had to show up and all the rest was taken care of. Can’t wait to do it all again!
Shamija J
Shamija J
2024-02-04
Amazing Tour and Animals Shams is absolutely amazing. Our itinerary for this trip was carefully arranged down to the simplest details. The tour was amazing and we got to see so much up close and personal.
Thill D
Thill D
2024-02-04
A must for Naturelovers We had a very nice morning, saw a lot of plants, insects and animals. Our guide Omar was very helpful and patient. He explained very well and answered all our questions. All in all it was a very satisfying experience. Dany
postikortti
postikortti
2024-01-28
Interesting Mombasa City and Food Tour We requested a private city tour of Mombasa combined with the food tour. Travel4Purpose were very quick with the inquiry and were very flexible with arranging the pickup and return to our hotel. So if you don't see exactly what you want on their website, don't be afraid to reach out and inquire about the changes. We were picked up from our hotel in a car and then had an enjoyable day exploring the old town of Mombasa in a tuk-tuk, visiting the markets and some shops. We especially enjoyed visiting Imani Collective, where local women make different items (soft toys, bags, home accessories, etc.). You can be very specific with the places you want to visit and they are happy to accommodate your requests. We also enjoyed different snacks and drinks bought from the local vendors. At the end of the day we were returned back to our hotel in a car. Do take some cash with you if you want to buy something and also for tips to the local guides.
Hannah B
Hannah B
2023-12-22
Great day organised by Travel4Purpose Sham of Travel4Purpose is the best. From the first contact upto the day after she makes sure everything is organised well, so that we could enjoy the day to the fullest. We started with a Nature Walk with the Giraffes. It was hot, but very impressive. Not only giraffes, but there were also other animals. To have a break before our next activity, we took lunch at Yuls. A very enjoyable place and good food. Then we went ahead for the Dhow tour. It was a great way to end the day: seeing the sunset from the boat and sipping coconot water from a coconut. We had a great time. The driver, the guide at Nguuni Sanctuary and the 3 sailmen were incredibly friendly. Thank you for a wonderful day.

Annabelle Waghorn
Annabelle Waghorn
2024-06-08
We went on the boat trip with T4P, it was the most relaxing journey! The crew went above and beyond, even climbing the mast to the get the best group selfie! We also did a bracelet workshop with such lovely men by the Fort Jesus, they shared their stories and skills with us, we will be forever grateful for the insight they gave us on Mombasa! Thank you Sham and everyone!
Philippe Sarzi
Philippe Sarzi
2024-05-23
Magic, Romantic and Fantastic trip! Travel4Purpose gives you this feeling to be unique! Thanks to the T4P Rafiki!!!
Jenny Cusack
Jenny Cusack
2024-05-08
I loved my experience on the street food tour! Qamili quickly became a friend, we explored areas of Mombasa I haven’t been to, and enjoyed some delicious street eat. Sham & Qamili communicated well and everything was smooth pre and post tour. I highly recommend it 🩵
Vicky Stroud
Vicky Stroud
2024-04-30
We had a wonderful afternoon walking through the Old Town and then seeing Mombasa from a tuk tuk! Our guide was informative and interesting. Highly recommended!
Basheer Shonuga
Basheer Shonuga
2024-04-09
T4P/Shanmi was incredible. Helpful, supportive and kind. T4P played a major role in me and friends having one of the best trips of our lives. Immensely grateful for the support, organising and friendliness throughout.
Varun Lahoti
Varun Lahoti
2024-03-23
Travel4purpose's Mombasa city tour exceeded expectations! Hillary and Tyson, our guides, were exceptional. Their knowledge and enthusiasm brought the city's rich history and culture to life. From iconic landmarks to hidden gems, every corner of Mombasa was explored with thoroughness and passion. Their attention to detail ensured we didn't miss a thing. The tour seamlessly blended historical insights with local anecdotes, offering a comprehensive experience. Whether you're a history buff or simply seeking adventure, this tour is a must. Thanks to Travel4purpose and their outstanding guides, Hillary and Tyson, for an unforgettable journey through Mombasa!
Roxanne Braganza
Roxanne Braganza
2024-03-19
We had a great time! The trip was peaceful and calm. Omari was a fantastic guide 👏
Gemma
Gemma
2024-03-08
Thank you Tyson for an incredible Mombasa City Tour! We had a great time and learnt so much. Tyson went out of his way to assist us. Dogo in Fort Jesus was a powerhouse of information! We were really impressed with Travel4Purpose! 👍👍👍
Mihret Haile
Mihret Haile
2024-03-08
We had an amazing food tour in Mombasa organized by T4P, we loved all the food we tried and learning about the history of old town. Tyson was a great guide.